Priorities are key to managing our lives. Stephen Covey says, “You have to decide what your highest priorities are and have the courage— pleasantly, smilingly, non-apologetically— to say ‘no’ to other things. And the way you do that is by having a bigger ‘yes’ burning inside. The enemy of the ‘best’ is often ‘good.’”

I’ve been working on blog posts most of the day, and as I sat down to write about what our priorities as a business were, I was overwhelmed by the enormity of what we are undertaking. We’ve been at this business thing for nearly a year, but as we looked at the coming year and where we want things to go, we realized that our priorities need to shift. We had been prioritizing “just get something out to sell,” and although that has made things semi-successful, that is not the best way to run a business long term. So we are re-evaluating. We are planning a new trajectory, a new path, and it’s so exciting.

We’ve started working with some local artist friends to bring in some new designs, ones that will still fall under our original desire to keep the batches small, the fibers natural, and the trends current. We’re stoked to share the things that we are developing with them.

We’ve started working with yarn manufacturers that produce organic GOTS certified yarn, and we’re increasing our inventory of yarns made with metal free dyes that are Oeko-Tex certified. Our current yarn suppliers meet those requirements and participate in other efforts to support the farming communities that raise yak, cashmere goats, sheep, and rabbits. Our current suppliers also allow ordering in small amounts, which means that waste on our end is minimal. 

As we continue to re-evaluate our priorities, we do want to continue one thing—loving our work. That was how this all got started: our passions fused together to make something magnificent. We can’t continue to create original products and new developments without enjoying what we do. One of the most important things for me in all of this is that each item is knitted one at a time for someone special. At the end of the day, it’s knitted for you.

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